• 24.11.2025 - 15:52

Sri Lanka showcased its vibrant and diverse tourism potential at the 8th edition of Travel Expo Ankara – International Tourism and Travel Fair, held from 20–22 November 2025 at the ATO Congresium. The Sri Lanka stand, organized by the Embassy of Sri Lanka in Ankara, attracted a large number of visitors and generated significant interest among travel professionals, investors, and media representatives.

Travel Expo Ankara is recognized as a premier international tourism exhibition, highlighting destination, cultural, wellness, congress, sports, and camping tourism.

The Sri Lankan stand was formally inaugurated by the Ambassador of Sri Lanka to Türkiye, Niluka Kadurugamuwa marking the beginning of three days of cultural engagement, tourism promotion, and business networking. Visitors to the pavilion were introduced to the island’s multifaceted tourism experiences, presented in both Turkish and English, highlighting Sri Lanka’s strengths in destination tourism, cultural tourism, wellness tourism, adventure travel, and more.

In addition to destination promotion, the pavilion also featured authentic Sri Lankan value-added products, including Ceylon tea, which was served to visitors throughout the event, adding a unique cultural touch and enhancing the overall Sri Lankan experience.

The Sri Lankan booth received visibility across the Turkish media, with coverage from Television channels, YouTubers, bloggers, and social media influencers. This exposure contributed to Sri Lanka’s promotional success at the fair.

On the sidelines of the exhibition, Ambassador Kadurugamuwa met with Deputy Minister of Culture and Tourism of Türkiye, Nadir Alpaslan, and President of the Ankara Chamber of Commerce, Gürsel Baran. The interaction focused on strengthening bilateral cooperation and exploring new avenues for partnership in tourism and related sectors.

The 8th edition of the Travel Expo Ankara welcomed approximately 10,000 participants and exhibitors, providing an influential platform for global tourism promotion and collaboration.

 

Embassy of Sri Lanka

Ankara

24 November 2025